Some brands are worth crossing an ocean for

We bring soulel and nutrivøre — two European wellness brands we genuinely believe in — exclusively to the United States.

Our Brands About Us
Our Brands
Two brands. One standard.

These aren't brands that were built around a trend. They were built by people who looked at what was on the market, decided it wasn't good enough, and started over. Two very different products — one standard: certified organic where it counts, natural where possible, and nothing that doesn't need to be there.

soulel Organic Detox
soulel started with a simple question: what would a genuinely clean supplement look like? The answer is whole-plant, certified organic formulas — developed with phytotherapists who actually know plants — to support hormonal balance, lymphatic health, gut integrity, and everyday vitality.
EU Certified Organic Botanical No GMO No Additives
Go to soulel →
nutrivøre Bone Broth
nutrivøre asked a different question: what if your supplements actually looked like food? Grass-fed, pasture-raised beef organs and bone broth, freeze-dried to hold onto every nutrient. Nothing synthetic, nothing diluted — just real food in its most concentrated form.
EU Certified Organic Grass-Fed Freeze-Dried No Synthetics
Go to nutrivøre →
Recognition
Recognized globally

The brands we carry don't just meet the standard — they've helped define it.

soulel has been recognised at some of the most respected natural and organic showcases in the world — from Scandinavia to the UK. These aren't participation trophies. They reflect years of careful formulation and a stubborn refusal to take shortcuts. The awards weren't what drew us to soulel — but finding them made us feel even better about the decision.

Nordic Organic Food Fair Innovation Awards 2023
soulel
Natural & Organic Innovation Awards 2024 Finalist
soulel
Natural & Organic Innovation Awards 2025 Winner
soulel
Nourish Awards Supps 2025
soulel
For Retailers & Distributors
We've done the hard part. You just have to sell it.

We know what it's like to care deeply about what you sell. That's why we work the way we do — no competing channels, no loose ends, no middlemen between you and us. Just two brands worth carrying, and people who make it easy to get them on your shelf.

Bemyyouth holds exclusive US import rights for both soulel and nutrivøre. That means no other domestic retailer, no Amazon listings undercutting your price, no competing channels. Your customers find them on your shelf — or they don't find them at all.
Sourcing directly from Europe, navigating customs, handling compliance paperwork, holding domestic inventory — that's all on us. By the time product gets to you, it's ready to go. You just focus on selling it.
Both brands have built loyal customer bases across Europe and earned recognition at the world's top natural and organic awards. They're not unknowns — they're proven products that just haven't crossed the Atlantic yet. That's your opportunity.
Bemyyouth is family-owned and family-run — same as the brands we carry. When you reach out, you're talking to us directly. No account managers, no support queues. Just people who care about what they sell, talking to people who care about what they stock.
About Us
Built on belief, not convenience

Bemyyouth started because we couldn't find wellness products in the US that we'd actually give our own family. So we went looking in Europe — and found soulel and nutrivøre. What surprised us was that both brands are family-owned and family-run, just like we are. Same values, different side of the Atlantic. That felt like more than a coincidence.

01
Why these two brands
We researched dozens of European wellness brands before landing on soulel and nutrivøre. They weren't the easiest to bring over — they were simply the ones we couldn't walk away from.
02
No investors, no shortcuts
Every decision we make — from which brands we carry to how we work with our retail partners — is ours. No investors pushing for margins, no board to answer to. Just us, doing what we think is right.
03
A philosophy, not a trend
soulel is about inner health. nutrivøre is about real nutrition. Different products, different purposes — but both built on the same belief that what you put in your body should actually be good for it. That's not a coincidence. It's why we carry both.
Wholesale Inquiries
Let's talk about bringing these to your shelves.
We work with retailers, wellness studios, and distributors who are thoughtful about what they stock. We don't work with everyone — these brands mean something to us, and we want them in places where they'll be appreciated. If that's you, get in touch.